I’ve decided to document the creation of this business. It can be used in a multitude of ways. A personal diary for myself or perhaps be of some use to someone considering starting a new business.

I have no idea at all what I am doing. Well, I know what I want to be doing but I have no idea REALLY what I’m doing. I have a vision for what the long term result is. I have set up this company for a number of reasons.

1. to make more money and physically/mentally work LESS.
I’ve been a beast with work my whole life. I can work till my eyeballs bleed. I used to put so much of my personal value on my ability to work hard and long, for myself and anyone else I’ve ever worked for. THAT. IS. OVER. That folks, is a sucker’s game.
There is no trophy for he/she who works themselves into the ground. At the end of the day, even the money doesn’t give you your lost time back.
I want to make money WHILE I’M SLEEPING, laughing, running, eating, cooking, making out, etc. I think this is what the rich folks are doin’…..

2. Anyone I’ve ever worked for and any company I’ve ever been involved with I’ve honestly thought I could do it better. Truth. This has nothing to do with vanity. I swear. Well, maybe a little. This simple fact was and is a clear indication that I should only work for myself….otherwise, I suffer…and so does everyone else.

3. I am surrounded by incredibly gifted people that HATE THEIR JOBS. I realize that it is not MY responsibility to create a company that they can come work for and be HAPPY….but I’d be lying if I said it’s not a motivating factor for the start of this project. Instant incredible staff?? Who doesn’t want to utilize their most amazing friends and family? Why not? I’m giving it a go. I don’t care what anyone says about it. It feels right to me.

4. I actually have something GOOD to offer. What I am selling I fully believe in, like, love, use, eat and want. I created it for myself. I am marketing it to folks like me. I know that is is great. I am absolutely willing to believe there will be a lot of people that don’t like it and I am also wiling to believe there are more people that WILL.